Multi award winning design studio
MAKING CREATIVITY YOUR CAREER
Hi! Welcome to my little corner of the world where I'll be sharing my journey and knowledge from over seven years in business; from the pitfalls, the face palm moments to the dream come true of leaving the day job and working full time from home and finally the first day walking into my very own studio. My experience lies in mostly paper design; wedding stationery, greeting card production and digital design so a lot of examples will be based on how I navigated these particular industries but I will try to keep most of the advice as general as possible so you can apply it to any creative business. I will then be focusing in on specific industries in the later chapters. My style is a little unconventional but I believe it's important to keep things light hearted - this is going to be a happy journey.
Over the next few months I'll be breaking things down into manageable chapters in order for you to take one small step at a time to progress to where you want to be. Every fortnight I'll be adding new material and below are the subjects I'll be tackling.
The first two chapters are available now to download. The button below will direct you to my Etsy page so it should be an easy way to purchase. If you want to stay up to date and be informed when each chapter is launched be sure to sign up to my email list!
*PLEASE NOTE: There are no refunds on digital products. I'm keeping costs as low as possible so this course is accessible for all so I kindly ask you do NOT share this material, rather direct people to the download so we can build up supportive community! In the the next few months I'll be setting up a Facebook group and doing special Q&A sessions so we can all help each other progress!
I look forward to meeting you!
MAKING CREATIVITY YOUR CAREER
An in-depth chapter on the importance of finding your true authentic voice in a crowded marketplace. Exploring your brand personality and self development, creating your brand story, finding your brand aesthetic and creating a unique visual identity.
An introduction into my business journey, confronting your fears and excuses with tips on how to make those first steps towards working for yourself.
PERFECTING YOUR PRODUCT
Your product is key. Some tips and ideas to perfecting your product offerings and refining your signature style.
PRICE & IDEAL
You now have a product but how do you price it and where in the market do you place yourself?.
The time has some to make the business official. But where to start?! This Chapter is all about the legalities and tips on how to navigate the 'scary bits' with ease. Based on UK law so might not be relevant to you international beauties.
You have a brand, product and your business is all ready to go. This section gives ideas on market place and selling. I share tips on what I found to be effective.
& SOCIAL MEDIA
I share how to make the most out of social media and free marketing - and all the other possible ways to promote your business
I share what I have done over the years to become more efficient with my time.
VARYING YOUR OFFERING
Preparing for the inevitable roller coaster of running a business by varying your revenue streams.
BECOMING A GREETING CARD PUBLISHER
PRODUCT AND PORTFOLIO
In the Greeting card world, product is everything and there is certain expectations on entering the market place. I share what I have discovered during 3 short years in this vast industry.
PRINT & OPERATIONS
This chapter is all about print, setting up your operation as a greeting card publisher, finding suppliers, dealing with barcodes and making the numbers add up.
SELLING TO TRADE
Pricing, testing the market, approaching retailers, preparing your promotional material and attending your first tradeshow.